What I Learned About Marketing by Auditioning For A TV Show
June 21st, 2008The last two days I auditioned for “Don’t Forget the Lyrics”. I am an avid singing fan and know lots of songs, so I thought, “Why not?”. I didn’t get the final nod, but I had fun pushing on my comfort zone, something I believe everyone should do regularly.
What I brought back from the experience, though, is how important it is to be make a deep, lasting impression quickly. The first audition was literally 2 minutes or less long. You filled out your paperwork and then had to sing for and speak to a judge. The second call back was maybe 5 minutes long, but not much more. No one’s audition was much longer, even the ones who made it through. You had to be on from the first second you were walking up.
You had to be exactly what they were looking for, too. The TV show was focused on a very specific thing. Although at first glance this might have seemed like a singing audition, what they really wanted were engaging and compelling people who knew lyrics (we had to take a long test to show we knew lyrics). They wanted people who were enthusiastic and charismatic (they filmed our performance to confirm our energy level on camera). They wanted an interesting, unique and appealing backstory (I filled out an 11 page application). Sure, they preferred that you sing pretty good, but that was definitely not the primary focus. It was not actually a singing audition.
The same process happens for your potential clients when they are looking for you. So, what’s your first 2 minute impression? How well do you pass the tests that customers give you? How aware are you of the actual result people are searching for rather than what it might appear they should want? How do you communicate your unique and compelling selling offer? Do people remember you after a short meeting? Are you enthusiastic about your brand?
These questions are important to answer. Because, if you are the one chosen, it could lead to big money. And fun. And a brighter future! So, today, give some thought to your audition. Check your look, be ready to be tested, and shine! Show the people who you are and what you can offer them. It will pay off.
Together, we are stronger.
Vicki Flaugher, the original SmartWoman
P.S. Don’t forget to sign up for the free teleseminar on June 25th, with Lynn Pierce, about turning your passion into cash.
