Social networking is the latest, greatest tool to help you build traffic to your website and to build your brand. At this point there are too many to mention, but a few you will recognized include twitter, facebook, and myspace. They are a great way to stay connected with literally millions of people. I get it, I love them, and I completely see their value.

I know I should be using this type of marketing fully. You probably should too. But, I am finding that it’s very time consuming. For a business owner, with a thousand other things to keep straight, who has time to go chat? And, once I am there and getting into it, who can break away and not get sucked in? It’s worse than Law and Order reruns!

As hard as it might seem, you and I both have to break through and persevere. Keep in mind that you want to be sure your point of view shines through, but if you are simply adding interesting links and a small blurb to come visit, you can hire (bribe, coerce, otherwise “encourage”–hint, hint, your kids, an intern) people that will help you write. The important thing is that you need to stay visible, and that takes consistency and regularity. Having a dependable presence seems to really impact your success.

I admit that I have not done this.I can also say that when I do, I get visitors to my website from it. So, I am turning over a new leaf. This next week, I am going to make sure my profiles are in good shape and I am going to be active again. I will report back how it works out. Want to play along?

You’re invited to come follow me on Twitter: Follow SmartWoman on Twitter 
Twitter is fun and it helps me meet new people. I have liked it.

My other profiles are definitely not in order, so I will notify you as I fix them. Feel free to shout back with your hook up information. I will be your friend! And, share your stories. Have you ever made a big deal because of social networking? Tell us how it happened.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman