Some of the most inspiring women in this world have what I call a “hidden light” syndrome. They have so much to give, so much creativity to share, and they don’t let others know about it. They shy away from the spotlight and are hesitant to be out front. They keep their brilliance a secret.

For those of you who are actually introverted, I am not pushing you to change your basic personality. I am classified, per all the psychological personality tests I’ve taken, a gregarious introvert. I know it sounds like a oxymoron, but it’s how I feel. I am able to interact fairly easily with someone once I get to know them, but I get energized being in small groups or by myself. Large crowds don’t work as well for me. I enjoy solitude and quiet time. I am a recovering recluse, too, but that’s a different story. What I mean to emphasize is that being an introvert is not a disease or a mistake. If it’s how you are, fine. Feeling shy or introverted is ok.

But, if you are actually not shy but are playing shy and hiding because of a lack of perspective and self-confidence, I am begging you to stop it today, because, contrary to some social programming, hiding isn’t noble. False humility is not honorable, hiding your gifts does not make you more pure, and pretending that people should simply read your mind and know how fabulous you are is a losing business proposition.

Harsh words, I know. I’m sorry if they pinch. But, let’s come to terms with the difference between arrogance and confidence. You don’t have to go out into the market place and hype yourself all up, making inflated promises, hawking your wares like circus goods. You do have to state, with an aware sense of service, what benefits you provide and how your unique expertise can help your clients.

Yes, there is a fine line between being enthusiastic about what you do and how you do it and pushing too hard with empty promises. That’s the key – the word empty.  If you can actually do what you claim to do, it’s not empty. It’s not dishonest so you don’t have to approach it like it’s dirty. The thing to remember is that the more people who know about you, the more your message gets proliferated, the more people you can help. It’s not a popularity contest but rather an opportunity to serve more, to do more good. Good PR is not about satisfying your ego – it’s about reaching people who need you.

How can you help create better PR if you are not yet comfortable with being in the spotlight? Here are some tips:

1.  Ask for testimonials from your clients and other professionals.

Let others speak the words that you feel are too egotistical to say yourself. It’s a great way to be in touch with your previous clients, maybe get some referrals, but also to let someone else toot the horn for you. Ask for feedback on your service, your expertise, your creative problem solving, your pricing, your unique offerings. It might surprise you just how powerful reading that feedback will be for you. It’s touching to know that you affect people’s lives and it’s a very effective marketing technique to use on your website, in your newsletter, in your promotional materials.

2.  Hire a copywriter.

The best marketing includes keywords, benefits, to the point copy, plus graphical emphasis like bullet points and short, direct sentences. Instead of being hindered by a lack of confidence, a hired gun will have a 3rd person, more objective viewpoint to start with. Most copywriters will work to pull out of you everything they can use to featue you in the best light. Let them. Find someone who understands your vision and where you want to go in your business and let them work their magic with words.

3.  Practice.

Sending out press releases or developing a strong introduction ditty (your “elevator speech”) can be a challenge, but it does get easier with practice. Devote some time to learn about promotional strategies, ask your social media network for advice, read some books. For PR opportunities, visit HARO to start offering yourself up as an expert to media. The media is hungry for new points of view and have a 24/7 news cycle to fulfill. Develop a decent PR release using this Press Release Builder template, and just do it. The funny itchy feeling will go away and you will get more business.

Please know that I have every confidence that you deserve to be recogized for your greatness. Hiding just isn’t the answer, so reach out, speak out, and let your light shine! Today, ok?

Together, we are stronger!
Vicki Flaugher, the original SmartWoman

follow me on Twitter: SmartWoman

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