I love great marketing. When I see clever advertising, or an attractive brand, or an engaging headline, I smile. When an individual or company can cut through the noise, or do something differently, or use a turn of phrase in an interesting or amusing way, I notice. I experienced one of these great every day marketing examples this weekend and thought I’d share it with you to enjoy and appreciate too.

I took a small trip and stayed at Hyatt Regency DFW in the Dallas-Fort Worth airport. It’s a rather nice hotel and the interior design is superb. It was also the most comfortable bed I have ever slept on in a hotel. My sweetheart and I both commented that we’d buy a bed like that for our home because of its comfort.

The hotel had also done a really nice job in the paint colors, the artwork, the rugs, the bedding – everything. It just worked and made even going to the ice machine an artistic, enjoyable experience. I remember thinking about how I could duplicate the look at home for myself because I liked it so much.

As I was gathering my possessions to leave I noticed a “Hyatt at Home” brochure. Hyatt sells everything I saw in their hotel! If I want to buy that uber comfy bed, I can! If I want to have that bedspread and those pillows, they’re mine. Isn’t that cool? Everything I experienced, down to the exclusive soap and shampoo, was available for sale.

To me, Hyatt has taken a huge leap forward to integrate marketing into their customer service experience this way. It’s clever and very calculated. Even if all you do is take that brochure, you relive their hotel experience. And, Hyatt doesn’t make beds and they probably don’t own a bath soap company. They simply negotiated a branding relationship with the vendors they already used to license and market what they were already doing. They looked at the total experience they were offering and figured out additional ways to monetize it for themselves – in a way that also benefits their customers.

Like I said – I adore great every day marketing examples. I think I will apply this one more fully to my own business today. How about you? Got any great marketing examples to share?

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