As children, we were told to use our “inside voice”.

The request was usually triggered by us running around, yelling at the top of our lungs, wrecking havoc in our pathway. Often, we were just having fun, but we might have been fighting for stuff, or maybe angry, or maybe trying to get attention. Safe to say, we weren’t being subtle.

The request for using our inside voice was typically made by a long suffering and frazzled parent or care provider. It was a plea, really, to take a deep breath and lower our outward volume. They wanted us to act in a more measured and controlled tone, to (dare I say it?) act more civilized.

In marketing your business, I would suggest that using your inside voice can be very powerful. Instead of taking the approach that we are being asked to damp down our “real selves” and behave in a way we do not wish, we could look at it as a chance to get in touch with our deeper selves.

It’s often in the silence, when that inner knowing and confidence begins to bubble up and show itself, that we find our true voice. You don’t need all caps and exclamation points to garner attention. As any mother knows, sometimes it’s what you don’t say, actually, that gets the message across. Being plugged in with your heart and creativity is a way to know that more quiet way. Being willing to build rather than tear down is a good first step.

By being open to exploring the deep emotions and connections that prompt your prospect to purchase, or your client to refer you, or your employees to go the extra mile, you find your inside voice. You move in strong and effective ways. Your level of sophistication and relevance improves. You step into that wonderful world of civilized adults having a valuable conversation about important things. Yes, you can still have fun and scream with glee when it’s the right time and place. But, your business marketing isn’t that time and place. Find your inside voice and use it today.

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