Archive for August, 2010

Free digital gift for you from Info Product AngelsFeeling joyous and generous today and wanted to share something I am especially proud of.

This is a 6 week telecourse that I created with my dear friend Jen Blackert as the Info Product Angels. Yeah, we were playfully spoofing Charlie’s Angels and we had a blast with the course.

Here is the complete course, the recordings as well as the notes, that originally sold for $397. It’s yours as a thank you for supporting me in what I do.

Click here to access Info Product Angels Course

(it’s a word doc with all the audio file links embedded into it- if you need a different format, buzz me)

If you like it, share it. If you love how I look at things, want to launch a product, and need some help, call me at 512-917-3347. You can also find me via twitter at @Smartwoman

You don’t have to opt-in – just download and for pete’s sake, put the information to work. I know dozens and dozens and dozens of folks who have done this and love the money they make from packaging their expertise. Could that be you?

Seriously, just do it (and let me know if I can help).

Together, we are stronger!
Vicki Flaugher, CEO
SmartWoman Guides

Scope Creep, Boundaries and Business

Scope creep stressAs a consultant, I find that much of my time spent in business is about drawing boundaries. If I set a project based price, which I typically do, I have to drive to the original project deliverables and protect against what project managers call scope creep.

Scope creep is when the encompassing goals of a project – that could be a writing assignment, a web redesign, an office re-do, or even your overall job requirements – begin to broaden outside the original agreement. It could be something as innocent as “Hey, while you’re at it, could you also give me these XX figures too?” to something larger to “We want to add on 4 people instead of just 2 – it’s just doubling up what you’re already doing right? It’s nothing – you’re doing the same thing, just add a few zeros.”

Whether you’re a consultant or an employee within a larger firm, scope creep can be infuriating in business, but it’s your job to set the boundaries. Most people are not particularly aware of what they are asking for – they hired you as a specialist for a reason, right? Sometimes it takes some education, sometimes it takes some conversation, and sometimes it takes just saying no.

Here are some suggestions as to how you can minimize any negative effect on you:

1.  Work to be clear upfront and set expectations.

Do your best to talk through the exact report, task, product or service you will provide. Include realistic dates for delivery and stay in touch with everyone involved. Know going in what might be a stopping point and be sure to make everyone aware of the parts of the project that are most crucial, the deal stoppers for all the other tasks.

If, like me, you set project rates, include approximately how many hours are included in that project and tell your client upfront how many physical meetings, phone calls, and extra support hand holding that includes. Also communicate how long those meetings will last. And, to cover any last minute requests, include an al a carte overage charge schedule, so that if they want more meetings, they can pay for them. Do all this going into the project, not in the middle or later at invoicing.

2. Speak up and push back.

Don’t think a person realizes what they’re asking for – they probably don’t. And, if they do, they may fully expect you to push back and challenge them. Compulsive negotiators – the type who always, no matter what, think it’s their job to negotiate anything presented – are accustomed to that game. Play it skillfully. Some people will always ask for more. Personally, I try to weed those people out ahead of time and not take them on as clients, but if you didn’t or your industry is packed with them so you can’t avoid them, then it’s your responsibility to speak up and push back.

If the new requests impacts the schedule, say so. If the new requests takes more hours than the original method, say so. It’s their project, you can let them choose. If they want a delay and they feel their request is required, then that’s their choice to make.

What you don’t want to do is nothing. You don’t want to volunteer to absorb the costs. You don’t want to agree to be part of a project where you don’t mention how the changes impact the quality and then end up with a hot mess that you’re ashamed to put your name on. What you don’t want to do is say nothing, the schedule slips, the budget flairs and you get blamed. Speak up and push back!

3. Get it done

If you dawdle in your project completions, of course more stuff is going to get piled on top of you – time is marching on! Create a project plan with small enough milestones that you can complete something, “put it to bed” so to speak, and move on to the next thing. Not only does this help create urgency, but it also makes it very clear that you are going back and doing rework if you have to go back and add work to that task. If all of your milestones are huge, it’s easy to lose motivation, lose momentum, and have additional requests placed on your work. Chunk it down small enough to have completions and large enough to not make managing the project itself another full time job.

Managing scope creep in your business is about managing expectations. It’s also about being confident enough in what needs to get done and when to take a stand when it’s necessary. Always remember that you have to put your name on the project when it’s through. It’s the only way to build a business through referrals and it’s the only way to build a portfolio of work. Stick to your guns, make choices based in reality not ego, and understand that scope creep is a natural phenomenon of the job. Deal with it and you’ll be fine.

Together, we are stronger!

Vicki Flaugher, CEO
aka @Smartwoman

This week I am focusing on entering a new niche in my marketing consulting. It’s a high end business to business niche and I want to really know my customer. So, I am seeking out and enjoying luxury experiences.

I have scheduled a facial. I will likely get a fancy haircut and pedicure. I will go hang out at some swanky hotels and clubs. I want to begin vibrating at the tone of luxury and high end service so I am going where my customer goes. I want to walk a mile in their Manolos.

How can this help you? Many of us don’t  necessarily live the same lives as our customers. It’s not required to be your customer but it certainly is a prime opportunity to improve your marketing message as well as your products and services if you know them intimately. Much like parents who say you just don’t understand what it is truly like to be a parent until you are one, you aren’t going to know everything by doing what they do, but you will learn a lot.

So, what could you learn? Here are some ideas to get your creative juices flowing:

  • How your customers consume customer service – do they expect valet service or do they like do it yourself?
  • Do they enjoy more choices or would they prefer a one-stop, turnkey solution?
  • Do they shop during the day or at night?
  • Where do they go for lunch? With friends or without?
  • What advertising do they notice?
  • What do they read?
  • What is the attitude they walk through their life holding?
  • Is saving money a godsend or do they think you have to pay more to get better?

There really is no one answer and it’s better to ask the question, immerse yourself in your customer’s world, and see what they say rather than work from stereotypes or assumptions. So, I encourage you to give it a try – how could you walk a mile in your customers’ shoes this week? I’d love to hear what you come up with!

Together, we are stronger!
Vicki Flaugher, CEO