Archive for the ‘How-to Tips’ Category
August 17th, 2010 Vicki Flaugher
Feeling joyous and generous today and wanted to share something I am especially proud of.
This is a 6 week telecourse that I created with my dear friend Jen Blackert as the Info Product Angels. Yeah, we were playfully spoofing Charlie’s Angels and we had a …
Tags: branding, expertise, gift, information products, marketing
Posted in Free Goodies, How-to Tips, Inspiration & Humor | 2 Comments »
August 9th, 2010 Vicki Flaugher
As a consultant, I find that much of my time spent in business is about drawing boundaries. If I set a project based price, which I typically do, I have to drive to the original project deliverables and protect against what project managers call scope …
Tags: business how-to, management, project management
Posted in How-to Tips, Inspiration & Humor, Latest Posts | 1 Comment »
August 3rd, 2010 Vicki Flaugher
This week I am focusing on entering a new niche in my marketing consulting. It’s a high end business to business niche and I want to really know my customer. So, I am seeking out and enjoying luxury experiences.
I have scheduled a facial. I will …
Tags: customer research, luxury, marketing
Posted in How-to Tips, Inspiration & Humor, Latest Posts | 1 Comment »
June 21st, 2010 Vicki Flaugher
Running your business in silos is a common symptom of larger corporations, but I’ve discovered recently that it is an attitude that runs rampant with entrepreneurs too.
What being “siloed” means is that each functional group – marketing, engineering, sales, finance, R&D, customer service – are …
Tags: busines processes, CEO duties, communication, integration
Posted in How-to Tips, Inspiration & Humor | 1 Comment »
June 17th, 2010 Vicki Flaugher
Many internet marketers, and often salespeople in general, use a heavy fear based method when trying to close sales. I’ve railed about it before, but that’s not the purpose of this post. In fact, after reading “A Good Hard Kick” recently, I have actually come …
Tags: customer loyalty, fear based selling, positioning, sales tips
Posted in How-to Tips, Inspiration & Humor | 1 Comment »
June 15th, 2010 Vicki Flaugher
Many entrepreneurs don’t have a clue about how venture capitalists think – even me, who has likely poured over hundreds of books on business, start ups and entrepreneurship. I read a great book recently that really shoved opened my eyes and, true to the title, …
Tags: financing, investment, venture capital
Posted in How-to Tips, Inspiration & Humor | 5 Comments »
June 8th, 2010 Vicki Flaugher
So…
You’re loving your followers on Twitter…
You’re building friends on your Facebook fan page…
You’re working your Linked In groups…
You’re visiting relevant niche focused influencers’ blogs and commenting with keyword rich verbiage that links back to a specific page to continue the conversation…
You have an opt-in on …
Tags: how-to, online marketing, planning, social media
Posted in Free Goodies, How-to Tips, Inspiration & Humor | 3 Comments »
June 3rd, 2010 Vicki Flaugher
Pro bono work is a great way to build your skills, increase your business visibility, and give back to your community. Donating your time and business acumen to a non-profit or a social business start-up can bring great satisfaction, great connections, and can build your …
Tags: charity, how-to, pro bono
Posted in How-to Tips, Inspiration & Humor | 4 Comments »
May 20th, 2010 Vicki Flaugher
By Vicki Flaugher, CEO
SmartWomanGuides.com
Recently, my sweetheart added his massage business to the review site Yelp and asked his massage clients to post their testimonials there.
Kevin has mostly been off line with a very loyal, nearly 100% referral and repeat-business client base for 15 years. I …
Tags: advertising, KevinDunnMassage.com, recomendations, referrals, testimonials, yelp
Posted in How-to Tips | No Comments »
April 12th, 2010 Vicki Flaugher
I know it’s a tough statement to suggest that bad Internet Marketers have anything in common with pedophile priests. I have friends who have experienced the ravages of pedophilia, who have had their trust broken, their bodies and minds violated and damaged, and more. …
Tags: business, integrity, internet marketing, trust
Posted in How-to Tips, Inspiration & Humor | No Comments »