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Embracing Your Flaws as a Marketing Strategy

Embrace your flaws as a marketing strategy? Yes, that’s what I said.
If you feel confused by social media, or get overwhelmed by your business tasks, or maybe yearn for the good ‘ol days when people wrote letters and didn’t know what a crackberry was, then here’s a thought - you aren’t the only one. [...]

Using Your “Inside Voice” in Marketing Your Business

As children, we were told to use our “inside voice”.
The request was usually triggered by us running around, yelling at the top of our lungs, wrecking havoc in our pathway. Often, we were just having fun, but we might have been fighting for stuff, or maybe angry, or maybe trying to get attention. Safe to [...]

The Voice of the People - The New Business Paradigm

The voice of the people - the Tribe - is the new business paradigm. Never in the course of history has such engagement, interaction, and immediate connection been possible. With the ever increasing social acceptance of the Internet and all its opportunities - online purchasing, blogging, Skype, YouTube, citizen reporting, Twitter - the game changing [...]

Meet Kevin Leahy - Eyebrows Up!

Yesterday, I met Kevin Leahy, a body language and communication expert at Knowledge Advocate, LLC. He shared a great tip with me for changing your body language and mindset - put your eyebrows up! <==click there to go to his full blog post.
Maybe not what you’d expect, the eybrow thing, but Kevin makes a lot [...]

Is It Time To Get A Job? For Me, Yes.

Is it time to get a job? It’s a question I am answering for myself. And, I’ve decided that yes is the answer. It’s time for me to take that leap!
When I examine employment vs. entrepreneurship, I actually have to admit some real advantages of corporate employment. I feel, especially in these economic times, that [...]

Personal Branding, Pam Slim, Tom Antion and me!

I’m at a super cool conference this weekend and wanted to shout out to you to let you in on the action - check it out!

Don’t Act Like a Spammer on Twitter

Don’t act like a spammer on Twitter. Don’t be a tool. There I said it. Lately I’ve noticed many spammer accounts (or what I consider spam) appearing on Twitter and frankly, I’m sick of it.  So, consider this my rant. I’ll try not to throw too many curse words out, but I think that beginners [...]

My First Video - Self Care by SmartWoman

My first video ever has been posted on YouTube - Self Care by SmartWoman. It was inspired by Jeannette Maw, the Good Vibe Coach and I hope you enjoy it! Here’s to women and their health! You deserve to enjoy a full measure of self love!

Buy the Hyatt - Great Every Day Marketing Example

I love great marketing. When I see clever advertising, or an attractive brand, or an engaging headline, I smile. When an individual or company can cut through the noise, or do something differently, or use a turn of phrase in an interesting or amusing way, I notice. I experienced one of these great every day [...]

Your Ideal Business Client

by Vicki Flaugher, CEO of SmartWoman Guides
Who is your ideal business client? Who is it that could benefit most from your services and products? If you said “Everyone” - go back to GO and do not collect $200.
Too often, beginning entrepreneurs don’t take the time to really figure out who is their ideal business client. [...]