Why is Internet Marketing Important to My Business? This question may seem simple but it’s answer is incredibly important. For people that are just starting out on the Internet, or perhaps have had a “sticks and mortar” location business (for example, a shoe store) and want to get online, it helps to have a clear expectation about what you’re getting into and what it will take to get your website profitable.(…)
Copywriting Tip: How to Write For the Helen Keller Moment: As a kid, I was fascinated with the story of Helen Keller. I was especially captivated by the strength and brilliance of her teacher, Annie Sullivan. Annie’s story and accomplishments were a real inspiration to me. She helped Helen Keller achieve more that many people without any disability at all accomplish and, partly because of their story, I became captivated by what I call the “Helen Keller Moment”.(…)
Websites: Making Money Authentically: Women entrepreneurs and small business owners are often quite wary of how to authentically make money with their websites. They are afraid to participate in what they perceive as a wham, bam approach and they don’t usually consider themselves “salespeople”.(…)
