Highlighting Others - Sharing the Spotlight
Wednesday, November 5th, 2008I am part of a blogging experiment of sorts, Bloggers Helping Bloggers, initiated by Chuck Westbrook. He started a campaign to get high quality, but less famous bloggers noticed and, being that it’s a SmartWoman article of faith that together we are stronger, I bought in. Great idea to help each other, right?
Chuck made his first blog selection and it’s a wonderful choice: Zoe Westhoff of Essential Prose
Zoe is a young American writer, living expat in Thailand. She talks about creativity and how to avoid over planning yourself out of it. She discusses taking action, taking leaps of faith, to do what you love - to let your purpose loose on the world. She uses strong vocabulary with poise and skill. I am thoroughly enjoying reading her blog and am grateful to Chuck’s work to feature Zoe. It is enriching me and I believe it will enrich you too.
I would ask you to go visit Zoe’s blog, Essential Prose, and check out what she’s doing. If you like what you see, here are some ways to help promote her:
- Tweet it out on Twitter -not on Twitter? Sign up today! My user name is SmartWoman - I’ll follow you there once you sign on.
- Profile her on your blog - encourage your readers to check Zoe out.
- Recommend Zoe’s blog in your newsletter. If you didn’t know about her, your readers probably don’t either. They’ll appreciate the fresh information.
- Be inspired by one of the topics Zoe writes about, create a blog post about that, and reference her.
- Write about Chuck’s efforts on your blog
- Read Zoe’s blog and let it touch you in a needed area of your life - we all need creative support
- Hit all your other social media site and promo her there
Why would you want to do all these things? Because highlighting others feels good, sure, but also, it gives your own readers/clients value. Sharing your spotlight and influence increases your credibility as an expert and authority power point. By providing useful information, you become the go-to source of interesting and helpful stuff, and that in turn makes others want to be with you more and want to share you with their friends.
All good leaders recognize others. All successful business people tell others about the people they meet that are worth knowing. Like a private recommendation to a four star restaurant, these tips will lead you to resources that you didn’t have previously. It also provides you more depth and breadth of reach, as once you know someone, they know you, too, right? Like that old commercial, they tell a friend, who tells a friend, who tells a friend, and so on.
By going to Zoe’s blog and posting comments to the posts that you feel are relevant, your website link will be seen by all of the individuals who are participating in Chuck’s campaign. You could also be one of the blogs that Chuck chooses to feature in the future. Imagine thousands of individuals reading your blog every day and telling others about you. What could that do for your business? For your life? For your faith in continuing during difficult times? I bet, quite a bit. So, another advantage of promoting Zoe and Chuck is that you get to feel the warmth of their flame. Your associations get noticed too.
If you aren’t into Zoe’s blog, find a way to promote someone else in your life. Profile your clients on your site, refer a friend to another business person, talk someone else up to a stranger. Your network and your net worth will increase. It’s good for all of us.
Together, we are stronger!
Vicki Flaugher, the original SmartWoman
Follow me on Twitter: SmartWoman




