Everyone knows that it’s important for people to know who you are, to see your website, to understand what you do. But, how do you get more eyes on your business? How do you attract interest in what you do? And, how do you make sure that the eyes you’re attracting are the ones that will likely be interested in what you offer and likely to want to continue with a longer term relationship with you and your business?

One way is offering bonuses for book launches.

Let’s start the explanation from the publishing author’s point of view. Basically, in the newer approaches to book publishing, authors are creating launch websites and generating “buzz” around their book releases with bonus packages. They solicit free bonuses and offers from other like-minded people, individuals who provide products and services that would be of interest to their target audience. The idea is that when you purchase the book, you also get all this free bounty as a thank you gift, as a bonus to your purchase. It’s an inducement to buy, as you often get hundreds or thousands of dollars worth of stuff if you lay down $15 for a book. Sweet deal, right?

Here’s an example of Joe Vitale’s The Attractor Factor launch, active now:
Joe Vitale’s Attractor Factor Book Launch Bonus Page

If you were a spiritual topic author, like Joe Vitale in the above example, you would want to include bonuses from people who offer spiritual focused products - meditation, life purpose, coaching, etc. You’ll notice when you look at the listing of people he has and the description of what’s offered, that they are in alignment, congruent with his message. This is important to consider. You will have more success, both as a publishing author, and as a bonus provider, if the bonuses are attractive to the book’s target audience.

Here’s another example, this time of Eldon Taylor’s Choices and Illusions release, active now:
Eldon Taylor’s Choices and Illusions Book Launch Bonus and Charity Event

Same idea on congruence with Eldon’s choices. You wouldn’t necessarily add something about, say, automobile repair for this crowd, right? Well, maybe the Zen of Motorcycle Repair, but you get the point.

To find people who do book launches, look to publishing houses, publicists, agents, authors, and the promotional houses that run the book launch campaigns you see. It’s easy to google to get a list once you start looking. Asking and offering is the key. (I’ll make a to-do note to myself to list the ones I know of here at SmartWoman Guides, ok?)

Now you might be asking at this point, “How do I make money giving my products and services away?”. You do this by developing a list of people, via email, who are interested in what you do and what you have to offer. Like going to Sam’s Club and sample tasting some of their treats, these potential clients get an opportunity to experience you, to get to know you, to decide if they’d like to go forward in learning more about you. Once you have this list, you can promote yourself to them on what’s termed the “back end”, presenting compelling offers that you believe are of interest to your audience.

Some words of caution here: Don’t hold back on your free offering. This is your first impression chance to seduce your customer. Don’t give away something that’s worthless, or not a good reflection on you. Free doesn’t mean low quality. You want to give high quality as a good faith offering to a future relationship. Give with an open spirit, a generous mindset and make it something juicy, something you’re proud of selling, let alone giving.

Also, don’t innundate your new prospect with pitchy, pushy sales follow up after they’ve signed on. Treat this new relationship just like you would a new friendship, because that’s what it is. Everybody knows what happens to psycho stalkers - people call the police on them, not buy stuff from them. Be gentle, be consistent, and continue to build value and trust. Soon, you’ll have a solid base of loyal fans who love what you do and recommend you to their friends. That’s when the money starts rolling in!

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

follow me on Twitter: @Smartwoman

The offer below was sent to me and I just had to share it with you today. I participated in the bonus offering by providing my SmartWoman Marketing Mindset Series: Traffic 101 audio and am so excited to be involved with such a fabulous and charitable event. We talk a lot about how giving and networking builds your business and this is an example of it, so I wanted to share it with you.

There is a no-strings attached gift from Eldon Taylor just for taking a look at this event, a gift that was designed just to bring unity to the world. You cannot get much better than that.

You can buy the book here, if you’d like, then proceed to the bonus page, put in your receipt number and get access to the bonus gifts available for those who purchase, as well as claim your no-strings attached gift just for visiting Eldon’s site. I’ve read the book - it really is great, so I have no reservations about encouraging you to check it out.

Here’s the press release and bonus offer, including the details on their charitable contribution to Women for Women:

The Gift of Self Actualization

Eldon Taylor’s International and New York Times best selling book, Choices and Illusions, states that “the real meaning in life comes from what you give, not from what you take. . . . that the “warm fuzzy feeling” we derive from a true service experience—going to the aid of another in need—is the best feeling we can have when we put our head on the pillow each night.”

Today, Eldon has put together an amazing special offer that just keeps on giving. In fact there is a bonus gift for you, just for clicking on the link below and reading his inspiring special offer.

Click here for more details.
Eldon Taylon Choices and Illusion Bonus Offer

For every copy of Choices and Illusions sold, Eldon will make a donation to Women for Women International of $1. Women for Women is an award-winning non-profit that provides women survivors of war, civil strife and other conflicts with the tools and resources to move from crisis and poverty to stability and self-sufficiency, thereby promoting viable civil societies. They currently work in eight countries including Afghanistan, Bosnia and Herzegovina, Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda and Sudan. They have served over 150,000 women and distributed more than $42 million in direct aid and loans. You can see for yourself the fabulous work they do by going to: womenforwomen.org

In addition to raising money for Women for Women, you will also receive over 100 additional gifts from leading visionaries, such as Don Miguel Ruiz, James Van Praagh, Louise Hay, Wayne Dyer, Jack Canfield and of course myself, just for purchasing one copy of Choices and Illusions, which costs less than $15.

Choices and Illusions does a great job at explaining, in a very down to earth way, how your mind works, why some changes can be so difficult to make, and how you can take control of your own mind to create the life of your choosing. You owe it to yourself to learn all that Choices and Illusions has to offer and then apply it to your own life. Readers from around the world are reporting huge changes in their lives when they did just that and now it is your turn.

Enjoy the no-strings gift and THANK YOU very much for your contribution to providing women around the world the means to build a better life for themselves, their families, and their communities.

Together, we are stronger!
Vicki Flaugher, the original SmartWoman
Click here to follow me on Twitter