If you feel confused by social media, or get overwhelmed by your business tasks, or maybe yearn for the good ‘ol days when people wrote letters and didn’t know what a crackberry was, then here’s a thought – you aren’t the only one. And, if you’re not the only one, there’s probably a market that needs your help dealing with that very same struggle.

When you identify a flaw in yourself – maybe you see it as a barrier or maybe an old fashioned badge of honor for how things “should” be done – then remember that there are others out there like you. Use the feelings you have to dig deeper into the emotional triggers of your potential clients. Use the coping tools and solutions you find as an example for others. Use your viewpoint, even if you feel it’s something you need to shift, as a starting point for better understanding the needs and work flow of your customer.

Process is everything. By fully embracing your own growth and discovery process and sharing the results (and yes, the struggles and failures) through your online persona, you allow people a bird’s eye look into how you think. Demonstrating your values, becoming one of us instead of a stand offish always right guru allows for others to fall in love with what you do. And, they will even fall in love with those flaws.

Go on, now….go give yourself and all your beautifully imperfect flaws a big, juicy hug. If that feels silly or someone sees you with a funny look on your face, just tell them you’re tweeting. They’ll leave you alone!

I took a small trip and stayed at Hyatt Regency DFW in the Dallas-Fort Worth airport. It’s a rather nice hotel and the interior design is superb. It was also the most comfortable bed I have ever slept on in a hotel. My sweetheart and I both commented that we’d buy a bed like that for our home because of its comfort.

The hotel had also done a really nice job in the paint colors, the artwork, the rugs, the bedding – everything. It just worked and made even going to the ice machine an artistic, enjoyable experience. I remember thinking about how I could duplicate the look at home for myself because I liked it so much.

As I was gathering my possessions to leave I noticed a “Hyatt at Home” brochure. Hyatt sells everything I saw in their hotel! If I want to buy that uber comfy bed, I can! If I want to have that bedspread and those pillows, they’re mine. Isn’t that cool? Everything I experienced, down to the exclusive soap and shampoo, was available for sale.

To me, Hyatt has taken a huge leap forward to integrate marketing into their customer service experience this way. It’s clever and very calculated. Even if all you do is take that brochure, you relive their hotel experience. And, Hyatt doesn’t make beds and they probably don’t own a bath soap company. They simply negotiated a branding relationship with the vendors they already used to license and market what they were already doing. They looked at the total experience they were offering and figured out additional ways to monetize it for themselves – in a way that also benefits their customers.

Like I said – I adore great every day marketing examples. I think I will apply this one more fully to my own business today. How about you? Got any great marketing examples to share?