by Vicki Flaugher, CEO of SmartWoman Guides
Who is your ideal business client? Who is it that could benefit most from your services and products? If you said “Everyone” – go back to GO and do not collect $200.
Too often, beginning entrepreneurs don’t take the time to really figure out who is their ideal business client. Even if you have an offering that can appeal to a wide audience, it’s imperative that you have a specific, clear, and quantifiable understanding of exactly who that client is.
Here are some questions to help you identify your ideal client is for your business:
- Demographic – gender, ethnicity, culture, geographic location, familial status
- Age
- Family orientation and attitudes – marital status, parents or not, traditional or alternative
- Spiritually oriented
- Where did they come to you from? – learning state (beginner/advanced),
- Are they originally referrals? – who sent them and why
- When they buy – after X amount of research, emergency/crisis basic, in advance
- What is their buying cycle? -what time of day/month/year/life circumstance
- Buying pattern – how much, how often
- Terms – cash, credit, in house financing, monthly billing
- Common concerns
- Type of communication preferred – email, direct postal mail, phone, physical visit
Remember: Knowing clearly who your ideal client is will inform your marketing, your website copy, your emails, your sales scripting, and everything else. Talking to your prospects and screening them and only taking on clients that fit your required profile will save you money, time, and heartache.
To listen to the SmartWoman Radio show about this topic:
