Everyone knows that it’s important for people to know who you are, to see your website, to understand what you do. But, how do you get more eyes on your business? How do you attract interest in what you do? And, how do you make sure that the eyes you’re attracting are the ones that will likely be interested in what you offer and likely to want to continue with a longer term relationship with you and your business?

One way is offering bonuses for book launches.

Let’s start the explanation from the publishing author’s point of view. Basically, in the newer approaches to book publishing, authors are creating launch websites and generating “buzz” around their book releases with bonus packages. They solicit free bonuses and offers from other like-minded people, individuals who provide products and services that would be of interest to their target audience. The idea is that when you purchase the book, you also get all this free bounty as a thank you gift, as a bonus to your purchase. It’s an inducement to buy, as you often get hundreds or thousands of dollars worth of stuff if you lay down $15 for a book. Sweet deal, right?

Here’s an example of Joe Vitale’s The Attractor Factor launch, active now:
Joe Vitale’s Attractor Factor Book Launch Bonus Page

If you were a spiritual topic author, like Joe Vitale in the above example, you would want to include bonuses from people who offer spiritual focused products – meditation, life purpose, coaching, etc. You’ll notice when you look at the listing of people he has and the description of what’s offered, that they are in alignment, congruent with his message. This is important to consider. You will have more success, both as a publishing author, and as a bonus provider, if the bonuses are attractive to the book’s target audience.

Here’s another example, this time of Eldon Taylor’s Choices and Illusions release, active now:
Eldon Taylor’s Choices and Illusions Book Launch Bonus and Charity Event

Same idea on congruence with Eldon’s choices. You wouldn’t necessarily add something about, say, automobile repair for this crowd, right? Well, maybe the Zen of Motorcycle Repair, but you get the point.

To find people who do book launches, look to publishing houses, publicists, agents, authors, and the promotional houses that run the book launch campaigns you see. It’s easy to google to get a list once you start looking. Asking and offering is the key. (I’ll make a to-do note to myself to list the ones I know of here at SmartWoman Guides, ok?)

Now you might be asking at this point, “How do I make money giving my products and services away?”. You do this by developing a list of people, via email, who are interested in what you do and what you have to offer. Like going to Sam’s Club and sample tasting some of their treats, these potential clients get an opportunity to experience you, to get to know you, to decide if they’d like to go forward in learning more about you. Once you have this list, you can promote yourself to them on what’s termed the “back end”, presenting compelling offers that you believe are of interest to your audience.

Some words of caution here: Don’t hold back on your free offering. This is your first impression chance to seduce your customer. Don’t give away something that’s worthless, or not a good reflection on you. Free doesn’t mean low quality. You want to give high quality as a good faith offering to a future relationship. Give with an open spirit, a generous mindset and make it something juicy, something you’re proud of selling, let alone giving.

Also, don’t innundate your new prospect with pitchy, pushy sales follow up after they’ve signed on. Treat this new relationship just like you would a new friendship, because that’s what it is. Everybody knows what happens to psycho stalkers – people call the police on them, not buy stuff from them. Be gentle, be consistent, and continue to build value and trust. Soon, you’ll have a solid base of loyal fans who love what you do and recommend you to their friends. That’s when the money starts rolling in!

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

follow me on Twitter: @Smartwoman

NOTE: For those of you with limited time and no desire for the back story, you can go straight to the sign up page by clicking here: Your Internet Cash Machine Book Sampler

Don’t be in such a hurry that you cheat yourself out of the free bonuses info though–read below! It won’t take long and it will be worth it!

For those of you with a minute or two on your hands:

Even though he’s a mega-star of metaphysics now, Joe Vitale, one of the stars of The Secretis one of my original marketing gurus from way back. He’s a really interesting guy and I got to go to his birthday party late last year. The picture above captured the moment (that’s me in the middle!)

He and Jillian Coleman Wheeler co-authored a book about using the internet to build a business, called Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

I worked with Jillian on the book release and can say unequivocally that it is full of great stuff–very practical and relevant, not empty hype and pushy tactics. And, it’s usable on several different business models.

During the book launch marketing process, I helped Jillian create a sampler taken directly from Your Internet Cash Machine and have convinced her to let me offer it here to my readers.

The sampler has enough good ideas in it that you should be able to benefit just reading that alone; that’s how we designed it to be–a true sample of the work, not just teaser material.  You will need to provide your email when you request the sampler so the link can be sent to you directly.

To sign up for your copy of the Your Internet Cash Machine book sampler, click below:
Your Internet Cash Machine Book Sampler

I have also secured permission from Jillian to allow you to visit the purchase bonus page that was originally used for the launch. There you will find literally thousands of dollars of related stuff that you will get to download for free by providing your email and Amazon receipt number.

Here’s how to claim the purchase bonuses:

1. Purchase the book at Amazon or your preferred book seller.
2. Next, go to the bonus website and enter your name and receipt  #.
3. Enjoy your bounty and claim your bonuses!

I signed up for the bonuses and enjoyed them. I can say first hand that I did not get spammed with useless stuff once I did. But, you will have to decide for yourself the tolerance you have for communication with new businesses and their information.

All the bonuses include a good description, so you can opt-in to some and not others (which I confess, I also did–not all of them appealed to me). I have not had any problem later opting-out of various emails too. A very good experience overall.

So, have fun! At least get the Sampler–it’s a good read.

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

p.s. Darn, that’s a good looking launch page, if I say so myself!