Embrace your flaws as a marketing strategy? Yes, that’s what I said.

If you feel confused by social media, or get overwhelmed by your business tasks, or maybe yearn for the good ‘ol days when people wrote letters and didn’t know what a crackberry was, then here’s a thought – you aren’t the only one. And, if you’re not the only one, there’s probably a market that needs your help dealing with that very same struggle.

When you identify a flaw in yourself – maybe you see it as a barrier or maybe an old fashioned badge of honor for how things “should” be done – then remember that there are others out there like you. Use the feelings you have to dig deeper into the emotional triggers of your potential clients. Use the coping tools and solutions you find as an example for others. Use your viewpoint, even if you feel it’s something you need to shift, as a starting point for better understanding the needs and work flow of your customer.

Process is everything. By fully embracing your own growth and discovery process and sharing the results (and yes, the struggles and failures) through your online persona, you allow people a bird’s eye look into how you think. Demonstrating your values, becoming one of us instead of a stand offish always right guru allows for others to fall in love with what you do. And, they will even fall in love with those flaws.

Go on, now….go give yourself and all your beautifully imperfect flaws a big, juicy hug. If that feels silly or someone sees you with a funny look on your face, just tell them you’re tweeting. They’ll leave you alone!

Gratitude is the New Black

It’s the color of the season, the color of an open heart, and the new black – gratitude.

Never before in my life have I felt such an outpouring of gratefulness, generosity, and caring as I have witnessed over the last several weeks. Don’t know if I was just wearing the right clothes, or smelled just so, but I have had the pleasure of seeing some amazing things first hand. And, I feel glad from it.

Everywhere around us, we witness the world. Some of it can seem frightening. If you listen to the general attention monger media, you might conclude that we should all be in a constant state of fear.

But here’s the deal – fear is a state of mind, not an automatic reaction. When we open our eyes to beauty and miracles, we see that instead. Call me a rose-colored glasses wearing optimist, but hope and forward looking visioning feels better to experience. It gives me more strength of spirit to face the issues that need addressing and to take action. Fear cripples – hope and love uplift. Fear is a choice and it is not my choice today.

In honor of this elation and well…gratitude I feel for the wondrous and hopeful things I see around me, I thought I would share with you some of my favorite causes. If you have one you love, please list it in comments below so we can all know about the good work they are doing and how we can help.

Kiva.org – Microlending site: For as little as $25 you can provide much needed credit assistance to deserving entrepreneurs worldwide. Most entrepreneurs who use microlending are women.
RoomToRead.org – Literacy program started by ex-Microsoft executive, John Wood, that builds libraries throughout the developing world. Room to Read’s programs have reached more than three million children so far and hopes to improve literacy for ten million children by 2020.
WomenForWomen.org – Women for Women International provides women survivors of war, civil strife and other conflicts with the tools and resources to move from crisis and poverty to stability and self-sufficiency.
Charity: Water - Almost a billion people on the planet don’t have access to clean drinking water. That’s one in eight of us. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

We have the power within ourselves to create a world of peace, understanding, tolerance, and health. Thank you to everyone who is working toward this vision – know that many of us stand in gratitude for what you do.

Together, we are stronger!

Vicki Flaugher, CEO
SmartWomanGuides.com

Happy Thanksgiving!

Gratitute on my family and lifeI wish I had something brilliant to say, but I just hate it when business people use holidays as some lame excuse to forward their own agendas. So, I am going to keep it short, sweet, and real.

Happy Thanksgiving to all. May love, peace, and happiness walk with you. I feel grateful for all my blessings, my friends, my family, my health, and my life. I wish each of you all you desire.

Below are pictures of people and souls I love and hold dear. I am sure there should be others, but these are the ones I had handy. Go hug someone, forgive someone, and spend some time laughing and resting. It’s all good.

Be well!

Vicki Flaugher

My sweetheart Kevin with his Mom, Gloria

And, last but certainly not least – my Twitter family: Ok, I admit – I pasted all your face avatars here but it was totally too long. Not a real problem, to have so many Twitter buddies that the page goes on forever, but not so hot for the average blog reader either. You all know who you are – thanks for being my friends.