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Embracing Your Flaws as a Marketing Strategy

Embrace your flaws as a marketing strategy? Yes, that’s what I said.
If you feel confused by social media, or get overwhelmed by your business tasks, or maybe yearn for the good ‘ol days when people wrote letters and didn’t know what a crackberry was, then here’s a thought - you aren’t the only one. [...]

Using Your “Inside Voice” in Marketing Your Business

As children, we were told to use our “inside voice”.
The request was usually triggered by us running around, yelling at the top of our lungs, wrecking havoc in our pathway. Often, we were just having fun, but we might have been fighting for stuff, or maybe angry, or maybe trying to get attention. Safe to [...]

The Voice of the People - The New Business Paradigm

The voice of the people - the Tribe - is the new business paradigm. Never in the course of history has such engagement, interaction, and immediate connection been possible. With the ever increasing social acceptance of the Internet and all its opportunities - online purchasing, blogging, Skype, YouTube, citizen reporting, Twitter - the game changing [...]

Reforming Internet Marketing - Is Fear Based The Only Way?

I am on a mission to reform internet marketing. Fear based marketing seems to be so prevalent yet it truly gets under my skin. 2010 is my year to shift my focus to inspiration and positive based approaches.
If you listen to much of advertising, email marketing, and such (all things I completely believe in as [...]

The Role of Verbal Abuse in Business

Verbal abuse is destructive. Verbal abuse in business, or life, or really anywhere, is hurtful. And, it’s debilitating. Allowing someone to degrade you, insult you, demean you (with and/or without physical contact) has long term, insidious impact. It’s certainly not something we’d want to teach our daughters, yet many of us remain in relationships that [...]

Personal Branding, Pam Slim, Tom Antion and me!

I’m at a super cool conference this weekend and wanted to shout out to you to let you in on the action - check it out!

Buy the Hyatt - Great Every Day Marketing Example

I love great marketing. When I see clever advertising, or an attractive brand, or an engaging headline, I smile. When an individual or company can cut through the noise, or do something differently, or use a turn of phrase in an interesting or amusing way, I notice. I experienced one of these great every day [...]

How-To Tips to Unlock The Power of “I Don’t Know”

Many times, when people answer a question with “I don’t know”, it’s more of a push off than a real answer. They don’t want to think about it right now, they don’t want to commit, or perhaps they don’t want to be held responsible for the fall-out from the answer.
But, done right, an honest “I [...]

Hiding Isn’t Noble - The Importance of PR

Some of the most inspiring women in this world have what I call a “hidden light” syndrome. They have so much to give, so much creativity to share, and they don’t let others know about it. They shy away from the spotlight and are hesitant to be out front. They keep their brilliance a secret.
For [...]

SmartWoman Free Offers Galore!

I asked my friends and people I trust and like to provide me with some free opt-in goodies for you as a gift. Yes, you might have to provide your email to them, but these are all I have opted in to and love. You can always unsubscribe if you’d like - I’ve never had [...]