Embrace your flaws as a marketing strategy? Yes, that’s what I said.
If you feel confused by social media, or get overwhelmed by your business tasks, or maybe yearn for the good ‘ol days when people wrote letters and didn’t know what a crackberry was, then here’s a thought – you aren’t the only one. And, if you’re not the only one, there’s probably a market that needs your help dealing with that very same struggle.
When you identify a flaw in yourself – maybe you see it as a barrier or maybe an old fashioned badge of honor for how things “should” be done – then remember that there are others out there like you. Use the feelings you have to dig deeper into the emotional triggers of your potential clients. Use the coping tools and solutions you find as an example for others. Use your viewpoint, even if you feel it’s something you need to shift, as a starting point for better understanding the needs and work flow of your customer.
Process is everything. By fully embracing your own growth and discovery process and sharing the results (and yes, the struggles and failures) through your online persona, you allow people a bird’s eye look into how you think. Demonstrating your values, becoming one of us instead of a stand offish always right guru allows for others to fall in love with what you do. And, they will even fall in love with those flaws.
Go on, now….go give yourself and all your beautifully imperfect flaws a big, juicy hug. If that feels silly or someone sees you with a funny look on your face, just tell them you’re tweeting. They’ll leave you alone!
